A TXT record is text in free, human-readable form, that's associated with a domain address as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your website to a search engine or to an analytics platform, that provides information about the targeted traffic to your site. Setting up this type of a record serves as proof that you are the domain name owner and they will supply the content that you should include as the value when you set up the record. Another application of a TXT record is to confirm that an email message is sent by the Internet domain owner and from a trusted server - this is the so-called SPF protection, that helps prevent any electronic address created under your domain name to be forged and unauthorized individuals to send spam making it look like it was mailed from your own mailbox. You could include any other information you want to be associated with your domain name in a TXT record as well.